From Point A

Simply pulling an all-nighter, beating this weeks videogame or driving from Sault Ste. Marie to London after an eight hour shift at a full-serve gas station we can't deny that we have all had a strange, love/hate relationship with the "energy drink" some more than others, CNEV! But seriously, where is this all going to end up when they look back on this decade. The 1980s saw the rise of the Diet pop, along with a little terrible elixer called Tab. The 90's had its early fascination with the Crystal Clear, (Pepsi, Zima) but the Double Ot's will be defined by Generation y's disposable income going toward insanely overpriced magical energy elixers. Jittery for more, commercials and energy drink "babes" keep the 13-25 year old male's mind salivating for a product that tastes like rotten grapefruit pop. For the most part, these "energy drink" salesmen are simply hawking snake oil.

When the Red Bull rep used to come into the Gas Station and try to sell us more and more energy drink it reminded me of schoolyard fundraisers. I remember the teacher trying to get us to sell wrapping paper. The more paper we sold the bigger the little prize we got was. Is that how the Red Bull guys work? You have an ok month and you get a pad of Red Bull stationary, or a Tshirt, have a great one and win an Ipod touch? They must be addicts themselves. Sell more, get more.